BHC EMPOWERS CITIZENS TO INVEST IN PROPERTY
Botswana Housing Corporation (BHC) continued its shinning strides of empowering citizens to invest on local property through its sitting tenants’ campaign this past Saturday at the BOCCIM Northern Trade Fair.
The BHC’s sitting tenants’ campaign is a platform targeting legal tenants to partner with financial institutions and home improvement companies so to acquire property.
The campaign was
2014 as part of the Corporation’s efforts to encourage home ownership amongst Batswana who are leasing BHC properties.
The campaign which was planned to end this year March 2015, was extended to March 2016 after a significant increase of clients showing interest in the campaign.
The Corporation’s Marketing Manager, Pinkie Tau highlighted in an interview at the 21st BOCCIM Northern Trade Fair on Saturday that the campaign is aimed at empowering with homeownership opportunities.
“BHC on realizing that locals do not know the importance of property ownership came up with this campaign. The campaign encourages sitting tenants to occupy BHC houses with the intention of owning them so that the call for home ownership could be realized,” she explained.
Tau said BHC understands the importance of home ownership as it is a crucial investment, this therefore calling for the campaign.
“It is high time locals began to make hay while the sun shines. Through the campaign we are trying to reach out to our customers to purchase the houses and benefit from our reduced prices. To add cherry on top, the campaign again offers exclusive packages through the provision of vouchers such as building materials. This is one rare opportunity that should be thronged by multitudes,” said Ms Tau.
To give the best of the campaign, BHC has made partnerships with financial institutions and home improvement companies so as to leave a lasting impression amongst the partakers of the campaign and give value to those whose interest is centered on property ownership. “In the previous year, as a result of this campaign we have seen a dramatic increase of house purchases by BHC tenants increase by 29%. We have however seen the need to extend the campaign by a further twelve months to encourage more tenants to take advantage of this opportunity,” Tau highlighted.
Tau also lamented that Batswana do not value the importance of engaging in partnerships that can assist them through services such as sureties. “If only locals can utilize such services, a situation whereby one rents a house until retirement would be minimized. To educate the locals on this concern, BOCCIM fair is one of those platforms through which our message is easily relayed to our clients. Apart from BOCCIM fairs, we have quite a number of activities, one of a kind being one on one approach which we recently held in Selibe Phikwe,” she said.
Through this approach, Tau noted that they aggressively empower locals on methods to be used to acquire property and opportunities and benefits that come as a result of that. “BHC has also come up with survey to determine which would help us design the best prices for our houses. This basically is to try and meet the needs of our clients. We have also gone online as we want to meet our clients innovatively through platforms such as twitter and facebook by which we showcase the services available to our clients,” She said ecstatically.
She finally noted that platforms such as BOCCIM Northern Trade Fair also creates awareness about future developments of Francistown and the surrounding areas.
